An exploration of the relationship between art and everyday life, beginning with Oscar Wilde’s proposition that life imitates art. The article looks at how literature, music, film, theatre and visual culture shape how we understand the world.

India’s relationship with pets is changing as animals become increasingly central to household life and spending grows into a significant consumer category. The article examines forces shaping India’s emerging pet economy.

How generational experiences shape the way people discover, understand and relate to brands. The article examines the cultural and technological forces behind generational behaviour and what they mean for contemporary brand building.