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Brand & Marketing Strategy
Brand & Marketing Strategy

Over the past decade, I have built brands across consumer goods, luxury, tech and lifestyle. I have led brand strategy, marketing communications and creative direction in competitive markets.
My work centres on identifying category white space, defining positioning and strengthening product–market fit. I align brand, product and commercial strategy to drive efficient, sustained growth.
Today, I work with founders and leadership teams to shape brand architecture, refine narrative and develop go-to-market strategy across content, communications and partnerships.
The objective is a clear market presence and measurable commercial impact.
If brand is a strategic priority for you, we should talk.
- Kornica Dhar










































A Thought Narrative is the creative and editorial extension of my brand consulting practice. It operates as an independent online zine exploring brand, culture, consumer behaviour, and the evolving marketing landscape. Essays and notes are published on Substack and delivered directly to your inbox.

Copyright © 2022 Kornica Dhar - All Rights Reserved.
Some Images used are not owned. Credits due

A thought narrative is the editorial extension of our brand studio. We explore the changing brand landscape and consumer behaviour. Receive articles, essays and thought notes directly in your inbox.
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