Over the past decade, I have built brands across consumer goods, luxury, tech and lifestyle. I have led brand strategy, marketing communications and creative direction in competitive markets.
My work centres on identifying category white space, defining positioning and strengthening product–market fit. I align brand, product and commercial strategy to drive efficient, sustained growth.
Today, I work with founders and leadership teams to shape brand architecture, refine narrative and develop go-to-market strategy across content, communications and partnerships.
If brand led growth is a strategic priority for you, we should talk.
- Kornica Dhar
Brand Partners
Strategic Capabilities
Brand Identity & Positioning
Cultural Content & Partnerships
Go-to-Market & Launch Strategy
Define what your brand stands for and how it competes in culture and category.
Go-to-Market & Launch Strategy
Cultural Content & Partnerships
Go-to-Market & Launch Strategy
Strategic thinking for launching and scaling brands with clarity and impact.
Cultural Content & Partnerships
Cultural Content & Partnerships
Cultural Content & Partnerships
Building brand relevance through content ecosystems, collaborations, and culturally resonant storytelling.
Featured Work
Ember Cookware
Johnnie Walker
Ember Cookware
Brand creation and positioning for a modern non-toxic cookware brand, building the identity, narrative and market entry for a product rooted in wellness and conscious living.
Scotch Hipster
Johnnie Walker
Ember Cookware
A long-term strategic solution, created to reposition Scotch for a new generation. Hipster reframed category perceptions and built cultural relevance for scotch
Johnnie Walker
Johnnie Walker
Johnnie Walker
Strategic work across the portfolio, including campaign development, brand storytelling and experiential programs designed to strengthen brand affinity and market engagement
leEco / LeTV
Johnnie Walker
Johnnie Walker
Brand and marketing communications work supporting multiple launches and increasing the presence of LeEco’s global footprint, including smartphones and televisions, in the Indian market.
Contact Me
Hours
Open today | 09:00 am – 05:00 pm |
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