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Kornica Dhar
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Kornica Dhar

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Services

 

I lead brand and marketing direction so you can focus on building the business.


I work closely with you and your team to make clear decisions around brand, communication, and growth as the company evolves. When needed, I bring in trusted partners and stay closely involved, so the work remains aligned, consistent, and easy to manage without adding complexity to your plate.

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Brand Partners

Scotch brand
Johnnie Walker and Kusha Kapila
Johnnie walker highball serve
Johnnie Walker White Walker from the game of thrones
Talisker Single Malt
Lakme fashion week with Johnnie walker
Gardens and orchard , fruit picking
Talisker 10 Year old
Scotch Hipster , Pocket scotch
A luxury Villa in Lonavala
Johnnie Walker

Brand & Marketing Services

Brand Identity & Positioning

We will craft a distinct brand identity and sharp market positioning, defining your brand's narrative, voice and visual intent. 

Content Strategy & Ecosystem

We build end-to-end content systems that align your brand narrative with digital behaviour. We ensure your content is consistent, scalable, and designed for long-term relevance.

Publicity & Advocacy

We shape how your brand is seen through targeted media, advocacy, and strategic communication. We develop clear strategies to establish credibility, increase visibility, and foster meaningful influence. 

Sustainable & Ethical Marketing

We help you embed the values of ethics and sustainiibility into your brand and build marketing strategies that prioritise integrity over optics.

New Product Launch & Development

We lead new product development with consumer research, market testing, and brand-first strategy. From early insight to launch planning, we help validate ideas, shape positioning, and ensure the product is built for real-world relevance

Influencer Marketing & UGC

We help brands become influential through strategic creator partnerships and user-generated content. From campaign design to creator alignment, we focus on credibility, cultural fit, and meaningful audience engagement. 

Execution & Partner Support

Growth & Performance Marketing

Launch event / Collaborative events

Photoshoot & Content Production

Copy Writing

Website design & direction

overview

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Join the Narrative

A Thought Narrative is the creative and editorial extension of my brand consulting practice. It operates as an independent online zine exploring brand, culture, consumer behaviour, and the evolving marketing landscape. Essays and notes are published on Substack and delivered directly to your inbox.

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Copyright © 2022 Kornica Dhar - All Rights Reserved. Some Images used are created via AI or have shared ownership. Credits due

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A thought narrative is the editorial extension of our brand studio. We explore the changing brand landscape and consumer behaviour. Receive articles, essays and thought notes directly in your inbox. 

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