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I lead brand and marketing direction so you can focus on building the business.
I work closely with you and your team to make clear decisions around brand, communication, and growth as the company evolves. When needed, I bring in trusted partners and stay closely involved, so the work remains aligned, consistent, and easy to manage without adding complexity to your plate.

Brand Partners

Brand & Marketing Services

Brand Identity & Positioning

We will craft a distinct brand identity and sharp market positioning, defining your brand's narrative, voice and visual intent. 

Content Strategy & Ecosystem

We build end-to-end content systems that align your brand narrative with digital behaviour. We ensure your content is consistent, scalable, and designed for long-term relevance.

Publicity & Advocacy

We shape how your brand is seen through targeted media, advocacy, and strategic communication. We develop clear strategies to establish credibility, increase visibility, and foster meaningful influence. 

Sustainable & Ethical Marketing

We help you embed the values of ethics and sustainiibility into your brand and build marketing strategies that prioritise integrity over optics.

New Product Launch & Development

We lead new product development with consumer research, market testing, and brand-first strategy. From early insight to launch planning, we help validate ideas, shape positioning, and ensure the product is built for real-world relevance

Influencer Marketing & UGC

We help brands become influential through strategic creator partnerships and user-generated content. From campaign design to creator alignment, we focus on credibility, cultural fit, and meaningful audience engagement. 

Execution & Partner Support

Growth & Performance Marketing

Launch event / Collaborative events

Photoshoot & Content Production

Copy Writing

Website design & direction

Campaigns & Projects

Ember Cookware - Brand & Marketing

Scotch Hipster - Making scotch more sessionable

Singleton of Glendullan - Sensorium

Led research, development, brand, marketing and creative strategy from idea to launch. Designed in California and crafted in Italy, Ember offers an exceptional alternative to traditional nonstick cookware. Ember claims to be India’s first 100% non-toxic cookware range, featuring a natural, eco-friendly coating that is free from harmful chemicals such as PTFE and PFAS. 

Singleton of Glendullan - Sensorium

Scotch Hipster - Making scotch more sessionable

Singleton of Glendullan - Sensorium

Singleton of Glendullan launched its 12, 15, and 18-year single malts in India through an exclusive Singleton Sensorium event at Dhan Mill Compound. In collaboration with Harper's Bazaar and Food Talk India, the event brought together creators, designers, and scotch enthusiasts, highlighting the unique character of each variant and securing Singleton's presence in the Indian luxury spirits market. 

Scotch Hipster - Making scotch more sessionable

Scotch Hipster - Making scotch more sessionable

To redefine Scotch as a drink for the next generation, Diageo launched Scotch Hipster, breaking the stereotype of whisky as a traditional “father’s drink.” Through immersive content, strategic collaborations, and on-ground experiences, Scotch Hipster gained strong traction, earning multiple innovation awards for reshaping the whisky landscape.

Johnnie Walker's - Travelling Billboard

 Johnnie Walker The Journey has unveiled #TheTravellingBillboard which captures the live journey undertaken by a life-size billboard with the brand's iconic Striding Man logo across some of the most unchartered and exotic locations in India.  This award winning  campaign created a new format for content marketing in the  country. 

Sustainable Practices - Innovation led by Scotch

Sustainable Practices - Innovation led by Scotch

Johnnie Walker is redefining sustainable luxury with innovative packaging solutions, including a 90% paper-based bottle and increased use of recycled glass in its iconic labels.

A concious wellness project - Mysa Organics

Sustainable Practices - Innovation led by Scotch

Mysa Organics is a conscious commerce initiative designed to inspire a shift in skincare and wellness habits.  

Totem Goods - Identity and Positioning

Unbottle - A sustainable drinkware brand

Totem Goods - Identity and Positioning

For Totem Goods' relaunch, we focused on redefining the brand's identity and positioning. This included a fresh creative direction, revamping the website for a more intuitive user experience, and producing impactful campaigns to strengthen the brand's market presence. The result was a cohesive, modern identity that resonated deeply with consumers.

Johnnie Walker - White Walker Series

Unbottle - A sustainable drinkware brand

Totem Goods - Identity and Positioning

Unbottle - A sustainable drinkware brand

Unbottle - A sustainable drinkware brand

Unbottle - A sustainable drinkware brand

Unbottle is a sustainable brand offering a range of eco-friendly, reusable bottles designed to reduce plastic waste. Our products emphasize both functionality and style, encouraging users to make more conscious lifestyle choices without compromising on aesthetics. 

Join the Narrative

A Thought Narrative is the creative and editorial extension of my brand consulting practice. It operates as an independent online zine exploring brand, culture, consumer behaviour, and the evolving marketing landscape. Essays and notes are published on Substack and delivered directly to your inbox.

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