Campaigns & Projects

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Built and launched Ember, India’s first 100% non-toxic cookware range, featuring a natural, eco-friendly coating. Designed in California and crafted in Italy, Ember offers an exceptional alternative to traditional nonstick cookware, which contains harmful chemicals like PTFE and PFAS. Ember is redefining cookware by providing a safe, high-performance, and sustainable option, encouraging people to move away from toxic and unsafe cookware towards a healthier choice. 

 Johnnie Walker The Journey has unveiled #TheTravellingBillboard which captures the live journey undertaken by a life-size billboard with the brand's iconic Striding Man logo across some of the most unchartered and exotic locations in India.  This award winning  campaign created a new format for content marketing in the  country. 

Singleton of Glendullan launched its 12, 15, and 18-year single malts in India through an exclusive Singleton Sensorium event at Dhan Mill Compound. In collaboration with Harper's Bazaar and Food Talk India, the event brought together creators, designers, and scotch enthusiasts, highlighting the unique character of each variant and securing Singleton's presence in the Indian luxury spirits market. 

To redefine Scotch as a drink for the next generation, Diageo launched Scotch Hipster, breaking the stereotype of whisky as a traditional “father’s drink.” Through immersive content, strategic collaborations, and on-ground experiences, Scotch Hipster gained strong traction, earning multiple innovation awards for reshaping the whisky landscape.

Johnnie Walker is redefining sustainable luxury with innovative packaging solutions, including a 90% paper-based bottle and increased use of recycled glass in its iconic labels. As part of the Next Steps initiative, these efforts aim to reduce waste, lower carbon emissions, and set a new standard for environmentally conscious spirits packaging—proving that heritage and sustainability can go hand in hand.

Mysa Organics is a conscious commerce initiative designed to inspire a shift in skincare and wellness habits. With a focus on nourishment, balance, and mindful living, Mysa Organics encourages people to embrace healthier self-care practices that are better for them and the planet. By offering thoughtfully crafted, sustainable products, the brand fosters behavioral change, making wellness more intentional, accessible, and transformative.

For Totem Goods' relaunch, we focused on redefining the brand's identity and positioning. This included a fresh creative direction, revamping the website for a more intuitive user experience, and producing impactful campaigns to strengthen the brand's market presence. The result was a cohesive, modern identity that resonated deeply with consumers.

 Johnnie Walker has recently launched an exclusive, limited-edition Scotch whisky blend that’s inspired by the—wait for it—White Walkers (!) from the popular television show, Game of Thrones. 

Unbottle is a sustainable brand offering a range of eco-friendly, reusable bottles designed to reduce plastic waste. Our products emphasize both functionality and style, encouraging users to make more conscious lifestyle choices without compromising on aesthetics. 

 Led and shaped the Black Dog brand and its “Easy Evenings” platform and broader Black Dog brand narratives—turning it into a cultural touchpoint through strategic storytelling, guest curation, 360° PR, content, and gifting frameworks. Crafted a brand world around relaxed sophistication, making Easy Evenings more than a campaign—an experience. 

Strategised brand, content, and platform presence for Diageo’s ambassadors across luxury spirits. Worked with names like Ewan Gunn, Ervin Trykowski, Ajay Nayyar, Jamie Walker, Evonne Eadie, and Khushnaz Raghina to craft narrative, media visibility, and independent influence—shaping their relevance across both Indian and global markets. 

Contributed to shaping the LoveScotch experience across key cities in India—a marquee Diageo platform with global ownership and local execution.
Worked across guest strategy, brand storytelling, and event identity, featuring global ambassadors and high-profile tastemakers