Brand storytelling isn’t just about visibility—it’s about building something people believe in. With 12+ years of experience across FMCG, wellness, luxury, and alco-bev, I specialize in brand strategy, go-to-market execution, content marketing, and digital growth to drive real business impact.
I’ve led brand and marketing strategy for Ember at Palette Brands, India’s first non-toxic, non-stick cookware, and spearheaded GTM and content strategies for Diageo brands like Johnnie Walker, Singleton, and Gordon’s Gin. My expertise spans B2B, B2C, and D2C marketing, ensuring brands don’t just gain visibility—they scale and thrive.
As a fractional CMO and strategic marketing consultant, I help businesses sharpen their brand positioning, craft compelling narratives, and build high-performing marketing ecosystems that deliver results.
Brands & Experiences
Campaigns & Projects
India's First Non-toxic , Non-stick Cookware Range
Built and launched Ember, India’s first 100% non-toxic cookware range, featuring Arcilla™. A natural, eco-friendly coating made from sand and clay. Designed in California and crafted in Italy, Ember offers an exceptional alternative to traditional nonstick cookware, which contains harmful chemicals like PTFE and PFAS. Built to solve a pressing global problem, Ember is redefining cookware by providing a safe, high-performance, and sustainable option, encouraging people to move away from toxic-coated cookware towards a healthier way of cooking.
Johnnie Walker's - Travelling Billboard
Johnnie Walker The Journey has unveiled #TheTravellingBillboard which captures the live journey undertaken by a life-size billboard with the brand's iconic Striding Man logo across some of the most unchartered and exotic locations in India. This award winning campaign created a new format for content marketing in the country.
Singleton of Glendullan - Sensorium
Scotch Hipster - Making scotch more sessionable
Singleton of Glendullan launched its 12, 15, and 18-year single malts in India through an exclusive Singleton Sensorium event at Dhan Mill Compound. In collaboration with Harper's Bazaar and Food Talk India, the event brought together creators, designers, and scotch enthusiasts, highlighting the unique character of each variant and securing Singleton's presence in the Indian luxury spirits market.
Scotch Hipster - Making scotch more sessionable
Sustainable Practices - Innovation led by Scotch
Scotch Hipster - Making scotch more sessionable
To redefine Scotch as a drink for the next generation, Diageo launched Scotch Hipster, breaking the stereotype of whisky as a traditional “father’s drink.” Leading this with the innovation team, I drove its 360° brand strategy, covering PR, partnerships, influencer marketing, and cultural activations to make it relevant in modern culture. Through immersive content, strategic collaborations, and on-ground experiences, Scotch Hipster gained strong traction, earning multiple innovation awards for reshaping the whisky landscape.
Sustainable Practices - Innovation led by Scotch
Sustainable Practices - Innovation led by Scotch
Sustainable Practices - Innovation led by Scotch
Johnnie Walker is redefining sustainable luxury with innovative packaging solutions, including a 90% paper-based bottle and increased use of recycled glass in its iconic labels. As part of the Next Steps initiative, these efforts aim to reduce waste, lower carbon emissions, and set a new standard for environmentally conscious spirits packaging—proving that heritage and sustainability can go hand in hand.
A concious wellness project - Mysa Organics
Sustainable Practices - Innovation led by Scotch
Sustainable Practices - Innovation led by Scotch
Mysa Organics is a conscious commerce initiative designed to inspire a shift in skincare and wellness habits. With a focus on nourishment, balance, and mindful living, Mysa Organics encourages people to embrace healthier self-care practices that are better for them and the planet. By offering thoughtfully crafted, sustainable products, the brand fosters behavioral change, making wellness more intentional, accessible, and transformative.
Totem Goods - Identity and Positioning
Unbottle - A sustainable drinkware brand
Totem Goods - Identity and Positioning
For Totem Goods' relaunch, we focused on redefining the brand's identity and positioning. This included a fresh creative direction, revamping the website for a more intuitive user experience, and producing impactful campaigns to strengthen the brand's market presence. The result was a cohesive, modern identity that resonated deeply with consumers.
Johnnie Walker - White Walker Series
Unbottle - A sustainable drinkware brand
Totem Goods - Identity and Positioning
Johnnie Walker has recently launched an exclusive, limited-edition Scotch whisky blend that’s inspired by the—wait for it—White Walkers (!) from the popular television show, Game of Thrones.
Unbottle - A sustainable drinkware brand
Unbottle - A sustainable drinkware brand
Unbottle is a sustainable brand offering a range of eco-friendly, reusable bottles designed to reduce plastic waste. Our products emphasize both functionality and style, encouraging users to make more conscious lifestyle choices without compromising on aesthetics.
Black Dog – Easy Evenings & Cultural IPs
Led and shaped the “Easy Evenings” platform and broader Black Dog brand narratives—turning it into a cultural touchpoint through strategic storytelling, guest curation, 360° PR, content, and gifting frameworks. Crafted a brand world around relaxed sophistication, making Easy Evenings more than a campaign—an experience.
Brand Ambassador Development & Strategic Positioning
Strategised brand, content, and platform presence for Diageo’s ambassadors across luxury spirits. Worked with names like Ewan Gunn, Ervin Trykowski, Ajay Nayyar, Jamie Walker, Evonne Eadie, and Khushnaz Raghina to craft narrative, media visibility, and independent influence—shaping their relevance across both Indian and global markets.
LoveScotch – A Contemporary Celebration of Scotch
Contributed to shaping the LoveScotch experience across key cities in India—a marquee Diageo platform with global ownership and local execution.
Worked across guest strategy, brand storytelling, and event identity, featuring global ambassadors and high-profile tastemakers.
The platform celebrated Scotch through the lens of music, fashion, and lifestyle—bridging heritage with modern expression to engage younger, diverse audiences across the full Diageo Scotch portfolio.
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