Work

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Owned and led a 0-1 build: research, product development, brand, marketing and creative strategy from idea to launch. Global design and manufacturing made and tested for the Indian consumer.

Singleton of Glendullan launched its 12, 15, and 18-year single malts in India through an exclusive Singleton Sensorium. In collaboration with Harper's Bazaar, the event brought together creators, designers, and scotch enthusiasts securing Singleton's presence in the Indian luxury spirits market. 

We launched Scotch Hipster, an alternative format for international Scotch brands to break the stereotype around Scotch consumption. We enabled 360 formats across ATL and BTL capabilities and earned multiple innovation awards for reshaping the category.

 Johnnie Walker The Journey: launched the Travelling Billboard, a life-size installation featuring the Striding Man across India’s most uncharted landscapes; a Cannes contender with multiple global recognitions and a defining moment for India in the global Scotch narrative. 

Delivered 360° media visibility and launch momentum across markets while advancing Johnnie Walker’s sustainable luxury narrative through innovations such as a 90% paper-based bottle and increased use of recycled glass in label production. 

Mysa Organics is a conscious commerce initiative designed to inspire a positive difference in skincare and wellness habits.  

For Totem Goods' relaunch, we focused on redefining the brand's identity and positioning. This included a fresh creative direction, revamping the website for a more intuitive user experience, and producing impactful campaigns to strengthen the brand's market presence. 

Unbottle offers a range of eco-friendly, reusable bottles designed to reduce plastic waste, combining functionality with considered design to encourage more conscious everyday choices. 

Led Brand development, marketing, and sales enablement for high-value, award-winning projects like Prive, Oceana, Avana and other villa residential projects