Work

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Led research, development, brand, marketing and creative strategy from idea to launch. Designed in California and crafted in Italy, Ember offers an exceptional alternative to traditional nonstick cookware. Ember claims to be India’s first 100% non-toxic cookware range, featuring a natural, eco-friendly coating that is free from harmful chemicals such as PTFE and PFAS. 

Singleton of Glendullan launched its 12, 15, and 18-year single malts in India through an exclusive Singleton Sensorium event at Dhan Mill Compound. In collaboration with Harper's Bazaar and Food Talk India, the event brought together creators, designers, and scotch enthusiasts, highlighting the unique character of each variant and securing Singleton's presence in the Indian luxury spirits market. 

To redefine Scotch as a drink for the next generation, Diageo launched Scotch Hipster, breaking the stereotype of whisky as a traditional “father’s drink.” Through immersive content, strategic collaborations, and on-ground experiences, Scotch Hipster gained strong traction, earning multiple innovation awards for reshaping the whisky landscape.

 Johnnie Walker The Journey has unveiled #TheTravellingBillboard which captures the live journey undertaken by a life-size billboard with the brand's iconic Striding Man logo across some of the most unchartered and exotic locations in India.  This award winning  campaign created a new format for content marketing in the  country. 

Johnnie Walker is redefining sustainable luxury with innovative packaging solutions, including a 90% paper-based bottle and increased use of recycled glass in its iconic labels.

Mysa Organics is a conscious commerce initiative designed to inspire a shift in skincare and wellness habits.  

For Totem Goods' relaunch, we focused on redefining the brand's identity and positioning. This included a fresh creative direction, revamping the website for a more intuitive user experience, and producing impactful campaigns to strengthen the brand's market presence. The result was a cohesive, modern identity that resonated deeply with consumers.

Unbottle is a sustainable brand offering a range of eco-friendly, reusable bottles designed to reduce plastic waste. Our products emphasize both functionality and style, encouraging users to make more conscious lifestyle choices without compromising on aesthetics. 

Led Brand development, marketing, and sales enablement for high-value, award-winning projects like Prive, Oceana, Avana and other villa residential projects