Ember Cookware

I worked closely with the founders to build Ember from the ground up, starting with a deep understanding of Indian kitchens, consumer behaviour and the cookware category. The work brought together the product, brand and business thinking needed to define a credible opportunity and build a proposition around safer, cleaner and more considered cooking.

I was involved across the journey from product and brand development to identity, positioning, packaging, content, customer experience and the systems needed to take the brand to market. The ambition was always to build a brand with substance, integrity and the potential to create a meaningful space in the category.

Built from 0, Ember is now on track to reach ₹30–40 Cr in ARR in 2026.