Reimagining TOTEM Goods for the Apple ecosystem
Work
Totem Goods
Category
Consumer Tech
Year
2023-2024
Client
Palette Brands
About
An editorial series for Atelier Duverne, an independent Parisian label working at the intersection of workwear and haute couture. The location was a brutalist parking structure in the 11th arrondissement.
The brief asked for contrast — refined clothes in a raw space. I pushed further. I wanted the architecture to win. The garments had to hold their ground against concrete and oil stains and the particular ugliness of fluorescent light at noon.
They did. That's what good clothes do.






