TOTEM Goods is a consumer technology brand offering protection and accessories for the Apple ecosystem, across its direct-to-consumer website and marketplaces.

The work focused on strengthening the brand proposition and building a broader brand and marketing ecosystem, from research, positioning, and visual identity to content strategy, digital presence, and customer acquisition. This included developing the content ecosystem, building internal capabilities and agency partnerships, and leading ongoing brand marketing across influencer collaborations, affiliate marketing, campaigns and day-to-day brand management.