Reimagining TOTEM Goods for the Apple ecosystem

Work

Totem Goods

Category

Consumer Tech

Year

2023-2024

Client

Palette Brands

About

An editorial series for Atelier Duverne, an independent Parisian label working at the intersection of workwear and haute couture. The location was a brutalist parking structure in the 11th arrondissement.

The brief asked for contrast — refined clothes in a raw space. I pushed further. I wanted the architecture to win. The garments had to hold their ground against concrete and oil stains and the particular ugliness of fluorescent light at noon.

They did. That's what good clothes do.