Singleton of Glendullan

I led the India launch of Singleton of Glendullan in India, with the task of making Single Malt more accessible to a consumer still developing familiarity and confidence with the category. The primary intention was to remove the intimidation around Single Malts and create an intuitive experience in the category.

The launch brought that idea to life through the House of Singleton, a three-day experience developed with Harper’s Bazaar that translated the distillery and liquid into a multisensory journey across taste, sound, scent and storytelling.

The experience extended into content, editorial and partnerships, creating a more social and contemporary entry point into the Single Malt category.