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Marketing & Publicity Consultant
Marketing & Publicity Consultant
Hello,
I’m Kornica Dhar, a marketing strategist with 12+ years of experience driving brand growth across FMCG, wellness, luxury, and alco-bev industries.
I specialize in crafting high-performing go-to-market strategies and creating compelling brand narratives that resonate with target audiences. I’ve successfully led campaigns for iconic Diageo India brands such as Johnnie Walker, Scotch Hipster, Singleton of Glendullen, Gordon’s Gin, and Black Dog, achieving significant growth through both organic and paid content strategies. Whether it’s refining brand identity, sharpening positioning, or developing GTM strategies for new products, I excel at building brands from the ground up.
As a fractional CMO, I provide expert support in brand strategy, creative direction, content strategy, social media, influencer marketing, & Advocacy, tailored to your business needs.
Let’s collaborate to amplify your brand and drive sustainable growth.
We launched Ember, India’s first 100% non-toxic cookware range, featuring Arcilla™—a natural, eco-friendly coating made from sand and clay. Free from harmful chemicals like PTFE and PFAS,
Johnnie Walker The Journey has unveiled #TheTravellingBillboard which captures the live journey undertaken by a life-size billboard with the brand's iconic Striding Man logo across some of the most unchartered and exotic locations in India. This award winning campaign created a new format for content marketing in the country.
Singleton of Glendullan launched its 12, 15, and 18-year single malts in India through an exclusive Singleton Sensorium event at Dhan Mill Compound. In collaboration with Harper's Bazaar and Food Talk India, the event brought together creators, designers, and scotch enthusiasts, highlighting the unique character of each variant and securing Singleton's presence in the Indian luxury spirits market.
Diageo India has introduced Scotch Hipster, a pocket-sized Scotch whisky designed for modern, mobile consumers. Positioned as a disruptive innovation, it combines premium Scotch quality with convenience, targeting younger, on-the-go drinkers. Its sleek, travel-friendly packaging offers a fresh, contemporary way to enjoy Scotch in any setting.
In a chat with Nitesh Chhapru, VP - marketing and business innovation, Diageo India, he reveals how the brand plans to unveil this packaging innovation in India.
Mysa Organics is a wellness brand promoting natural self-care through a curated range of organic skincare products. With a focus on sustainability and authenticity, Mysa Organics offers thoughtfully crafted solutions to support a healthy lifestyle, blending modern wellness practices with time-tested natural ingredients.
For Totem Goods' relaunch, we focused on redefining the brand's identity and positioning. This included a fresh creative direction, revamping the website for a more intuitive user experience, and producing impactful campaigns to strengthen the brand's market presence. The result was a cohesive, modern identity that resonated deeply with consumers.
Unbottle is a sustainable brand offering a range of eco-friendly, reusable bottles designed to reduce plastic waste. Our products emphasize both functionality and style, encouraging users to make more conscious lifestyle choices without compromising on aesthetics.
Johnnie Walker has recently launched an exclusive, limited-edition Scotch whisky blend that’s inspired by the—wait for it—White Walkers (!) from the popular television show, Game of Thrones.
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You are welcome to book a 'Power 30' with me. A 30-minute check-in to understand you and your brand/business needs. Or, to just talk about life over a cup of tea.
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